Welcome to MERCNEX
Unlock Growth Through Data
Expert GA4 implementation, custom dashboards, and analytics strategy for startups to Fortune 500 companies. Over 50 successful GA4 setups with proven results that drive growth.
Why Choose us
Analytics Consulting Services
Comprehensive data solutions designed to drive measurable business growth
Popular
Popular
Get a comprehensive audit of your entire reporting stack with actionable recommendations, including discovery call and findings presentation.
- Quick Discovery Call
- GA4 Configuration Review
- Tracking Implementation Check
- Data Quality Assessment
- Full Findings Follow-Up Call
One website • 7 day turnaround • Discovery call + detailed report + findings presentation
B2B + B2C
Multi-Industry Expert
Our services
How We Can Help?
GA4 Audit & Implementation
- GA4 Configuration & Set-Up
- Custom Events & Conversion Tracking
- Data Discrepancy Checks
- Training & Documentation
Google Tag Manager
- GTM Container Audit
- GTM Set-Up & Configuration
- Consent Mode Set-Up
- Server-Side Tagging Implementation
Custom Dashboards
- Executive Dashboard Design
- Multi-Platform Integration
- Data Quality QA
- KPI, Metric & Segment Framework
Analytics Strategy
- Analytics Frameworks & Measurement Plans
- MarTech Stack Audits
- Insights-Driven Reporting
- DataLayer Frameworks
CRM Integration
- Lifecycle Stage Mapping
- Offline Conversion Import
- Lead Source & Scoring Tracking
- CRM Audits, Implementation & Reporting
BigQuery & Advanced Analytics
- Data Warehouse Set-Up
- Multi-Source Data Stitching
- CDP Set-Up & Strategy
- Cohort-based customer analysis (LTV, CAC, Churn)
Why Choose us
Fast, Accurate Analytics Without the Overhead
Analytics shouldn’t require a full-time team or full-time headaches. Most setups can be implemented quickly and correctly by someone who’s done it dozens of times.
I specialize in fast, accurate implementations that your team can actually use. No six-month projects, no endless meetings about “data governance frameworks.” Just clean, working analytics that help you make better decisions.
Quick Implementation
GA4 setups done right, usually in just 2-4 weeks
Flexible Retainer Options
Analytics help when you need it without adding headcount
$180/hour
Quarterly minimum: 15 hours
Perfect for monthly strategy reviews, technical support, and ad hoc troubleshooting
Knowledge Transfer
Your team doesn't just get analytics, they learn how to use them
Ongoing Support
Available for expert questions without the full-time babysitting
Getting Started
We start with a discovery call to understand your current setup and goals. Then I provide a clear project timeline and deliverables. Most clients see their new analytics running within 2-4 weeks, with full documentation and training included.
Access to your current analytics accounts, a brief overview of your business model and key metrics, and about 2-3 hours of your team’s time for discovery and training sessions.
Retainers give you ongoing access to analytics expertise without the commitment of a full-time hire. Perfect for monthly reviews, technical questions, or new feature implementations as your business grows.
Every setup includes proper consent management, data retention policies, and compliance considerations. This isn’t optional – it’s table stakes for any professional analytics implementation.
Meet Prakash
I’ve been lucky enough to help dozens of companies navigate the often-messy world of analytics, turning their data challenges into competitive advantages. Whether it’s a startup trying to understand their first users or a Fortune 500 company migrating to GA4, I’ve found that the best analytics implementations are the ones that feel intuitive and actually get used by the teams who need them.
My expertise spans the entire analytics ecosystem – from Google Analytics 4 and Tag Manager to advanced platforms like Amplitude, Adobe Analytics, and BigQuery. I specialize in creating custom analytics frameworks that align with business objectives and drive measurable results.
Ready to Transform Your
Analytics?
Let’s discuss how data-driven insights can accelerate your business growth
